Sunday, September 13, 2015

Deconstruction

To the first question I am unfamiliar with Century Link and the customer satisfaction that they have although the evidence would seem to suggest that is making profits over customer satisfaction. But I do know that it is easy to make assumptions on topics based on similar knowledge. A good example around here would be Comcast, with their bad customer satisfaction. To the second question, on first viewing of the video my immediate thought was not that the ad promoted racism, up until the showing of the “immigrants”.  I think it shows a cultural ignorance and insensitivity that we have become too used to.   

Hard Work Conquers All: Red Bull and the American Dream
http://medialiteracyproject.org/deconstructions/hard-work-conquers-all-red-bull-and-american-dream/

I picked this deconstruction because it points out the how unfair the thought of the American Dream is, and that we do not have a level playing field and that all you need to have a good life is to work hard. 

3 comments:

  1. I think it says all you need is Red Bull! For the designer of the ad this is great, but for the consumer of the ad this is terrible. Do we really need to drink Red Bull to be great at something we do, or wake up in the morning and say, "I love what I do?" I agree with the deconstruction, but I don't know how much I could practice critical autonomy with this ad.

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  3. Really, the only thing that I like about this add is the very last thing they say "You can dream about it or go out and make it happen". Redbull is JUST an energy drink. It's not going to make all your dreams come true by drinking it. I agree with you; we all don't have a level playing field. I do not agree, however, that all you need to have a good life is to work hard. A lot of factors go into determining individual success.

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